With youth unemployment having broken 1 million, celebrity chef Marco Pierre White took time out of his own kitchen to back a major initiative by Greene King which has almost 700 young apprentices working in its pubs and restaurants across the UK, and plans to extend the programme to over 1300 further employees in 2012.
Pierre White, a former apprentice himself, helped launch the pub retailer and brewer's own Discovery Apprenticeship programme with a master class cookery demonstration at Greene King's brewery and headquarters in Suffolk.
Ashley Wilson, a chef at the White Hart Hotel in Braintree, part of Greene King's Old English Inn chain, was one of eight lucky apprentices nominated to take part in the master class. The 21-year-old was chosen by his business development manager as a great of example of one of the company's first successful apprentices.
The celebrity chef showed the group simple and effective techniques of cooking with sea bass which they could take back to their own kitchens. Ashley said he was 'over the moon' to meet Marco and take part in the master class.
Working in collaboration with Charnwood training group, Greene King is set to become one of the largest providers of hospitality based Apprenticeships in the UK.